MMA 631.16 Wid e

Efisiensi pemasaran produk sisi lanjutan SGM-2 PT Sari Husada Yogyakarta

Penulis

Widyastuti, Notti

Pembimbing: Dr.Ir. Irham, MSc


ABSTRACT : The efficiency and effectivity in the a l business activity of the l cooperation is absolutly important to increase the competitiveness in the global era. One of those efficiency is marketing efficiency. The goal of this research is to identify marketing channel and agent in the follow on milk product SGM-2 PT. Sari Husada Yogyakarta, to calculate marketing margin in every marketing channel, to analyse the factors that influence to the marketing margin and to know the efficiency level of follow on milk product SGM-2. Observation of the squence marketing channel through it from the f producer level t o the end o consumer level which done to know the marketing channel and agent of follow on milk SGM-2. Analysis of marketing margin, market integration and elastisity of price transmition which had done, to know the marketing efficiency. The result of this research show that there are two marketing channel of follow on milk SGM-2 with distribution of marketing margin, at every channel, that wholly, and the big variance of marketing margin. The factors that influence to marketing margin of follow on milk SGM-2 packed in 150 grams, 300 g rams and 600 grams are price in the producer level, and the other factors which analysed in this research but not influence to marketing margin are selling volume, marketing cost and the various of marketing agent. The conclution from this research generally that the marketing of follow on milk SGM-2, from consumer side is not efficience, and that indicate by the circle of margin not flat, low market integration and the result of ET<1, and disting with the pixed price ratio in the producer level and the pixed price ratio in consumer level. The marketing of follow on milk product SGM-2 not in the perfect competition market but lean to oligopoly market. Key words : Marketing efficiency, Marketing Margin, Follow on m l S GM-2 ik F . Sari Husada T

Kata kunci Pemasaran,Produk SGM 2,Agribisnis
Program Studi S2 Magister Manajemen Agribisnis UGM
No Inventaris c.1 (802/H/2002)
Deskripsi x, 108 p., bibl., ills., 30 cm
Bahasa Indonesia
Jenis Tesis
Penerbit [Yogyakarta] : Universitas Gadjah Mada, 2002
Lokasi Perpustakaan Pusat UGM
File Tulisan Lengkap dapat Dibaca di Ruang Tesis/Disertasi
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